Of course, the People’s foreign car Hyundai Solaris is a living legend of the Russian car market. For some reason, for some reason quickly forgotten. Today, when the production of a restyled model at the plant under St. Petersburg, many are interested in the question of what is the prospects for the model in the market and can it be able to become a leader in foreign cars in the country.
Once at the dawn of the decade, the Hyundai Solaris car performed a mini revolution on the Russian car. Recall that for the release of this car, Hyundai Motors built a plant next to the «Northern Capital», where in 2011 the release of this «folk foreign car» began. But the most important achievement of Togo, the first Solaris lies in the fact that he made a coup in the representations of the wide masses of domestic motorists. It turned out that such a car can be beautiful. If you recall, then in those days on the market was represented by the «terrible» Renault Logan of the first generation, although very unpretentious, and how then was written by all the media, with impenetrable suspension. But still such a statelower satisfied the tastes of domestic motorists. The Korean Hyundai Solaris appeared that the designer talent should not remain aside from the development of even such inexpensive passenger cars. And if we talk about the audience, then, unlike Logan, a new car immediately won fans from among Russian autoled.
But that’s not all. In Russia, as is well known, in the first places in terms of sales, AvtoVAZ products have always been. The upper step of the domestic autopolete was occupied by different models of Lada from «Seven» to Granta. At that time, we are talking about, Hyundai Solaris has made a real revolution in the Russian market, becoming the first foreign car, which was able to overtake the sales of products of domestic auto giant from the coast of Volga. It happened in now not more than 2016. However, in the last three years, the demand for this model is steadily reduced.
Analysts and specialists argue that the reason for such a situation was that on the same conveyor line with Solyaris, the production of Hyundai Creta crossover was started. Therefore, the title of the most popular foreign car switched to Kia Rio, and on the pedestal of the Russian car market returned strongly improved top managers of Andersen AvtoVAZ products. We will remind, remind, AvtoVAZ took Revenge from Koreans: In 2018, Lada Vesta became the leader of sales in the Russian Federation, and in 2019 — Lada Granta.
And our «hero» of Hyundai Solaris has since lost leadership not only among foreign cars. His sales were shrinkled by half of 115.8 thousand in 2015 to 58 thousand in the past. In the past two years, he is also inferior to the Creta crossover.
Meanwhile, the St. Petersburg Motor Manufactory Motor Manufacturing Rus released a two millionth car, which, on some strange «coincidence,» was recentlying Hyundai Solaris. In total, for all nine years of the work of the plant, the entire production volume of the model amounted to 930 thousand pieces, or 46% of all the St. Petersburg plant issued for all the years. A million car will appear very little and the world will appear. In turn, Creta crossover was released by a circulation of 245 thousand copies, and the rest is the «third model», Kia Rio. Its in the releases press service Hyundai Motors for some reason avoids calling by name.
Today, the share of Korean brand in the Russian market reached incredible 10.2%. At the twin brand KIA, the indicator is better — 13.2% over the past year. Therefore, the Korean automaker must be held its position and especially in the mass segment, to which the «Solaris» refers.
By the way, few people remember such an important episode. Korean automaker, to bring the car with the name Solaris, had to settle the conflict with the Polish manufacturer of buses and trams Solaris Bus & Coach.
What will take solaris
Meanwhile, Hyundai Dealers are waiting for an increase in demand in connection with the release of the updated version of Solaris. And that’s why. First, a substantial share of model sales make up cars with an automatic transmission. And in this regard, the Korean automaker did not take risks and left a well-known 6-speed automatic for the Russian market. Motorists in our country are missing variators, consider them less reliable than traditional «automata», and the installation of CVT on Solaris could turn into a further fall in sales of this model and the loss of trust from taxi drivers for which the resource is above all. The line of power units of the updated Hyundai Solaris remained the same and includes 1.4 liter engines (100 hp) and 1.6 liters (123 hp). Moreover, the second can soon receive the Russian residence. Indeed, according to a special investment contract, signed by Hönde Motors CIS with the Russian authorities, the Korean automaker is obliged to build the engines factory.
For an automaker, of course, the cost of production of the variator is lower than the familiar «hydromechanics». And the Korean company in many foreign markets began to put variators for many new products, including the Chinese analogue of our «Solaris» — the new Hyundai Verna. By the way, the new Kia Seltos crossover, which recently began to produce in Kaliningrad also acquired CVT. Apparently, the updated Hyundai Solaris, Hyundai Creta and Kia Rio will continue to be equipped with a 6-speed hydromechanical ACP to the end of the life cycle of the current generation of these models. However, the commercial fate of the updated «Solaris» depends solely on the prices that have already been announced.
Updated Solaris will continue to be offered in four configurations — Active, Active Plus, Comfort and Elegance, and later a special version of Special Edition will also appear. The standard equipment of the model remained virtually unchanged, so the starting price tag for a car has grown not much, by 9 thousand, reaching 765 thousand rubles. In the initial configuration of Active, the car has frontal airbags, a stabilization control system, including an electronic stabilization system and an anti-slip system, tire pressure monitoring sensors, driver seat adjustment in height and steering column, front power windows with backlit buttons, 15-inch steel discs and so . And here is the senior packages of the updated Hyundai Solaris, which received an advanced set of equipment, the price increases up to 38 thousand rubles compared with the previous version of the model. Maximum equipment, the cost of the car reaches 1 million 184 thousand rubles. Among the innovations — the folding of the side mirrors, remote engine start, the front parking sensor, the drive of the lumbar front armchairs, the wireless charging function, additional USB sockets for the rear passengers.
But the senior complete sets of the updated Hyundai Solaris, which received an extended set of equipment, the price increases up to 38 thousand rubles compared with the previous version of the model. Maximum equipment, the cost of the car reaches 1 million 184 thousand rubles. Among the innovations — the folding of the side mirrors, remote engine start, the front parking sensor, the drive of the lumbar front armchairs, the wireless charging function, additional USB sockets for the rear passengers.
Dear readers of our channel, it is interesting for us to know your opinion on the updated Hyundai Solaris, will he return leadership among foreign cars in the Russian market?