From Japanese to Korean.


The attachment and loyalty of Russian motorists to Japanese cars undergoing serious audit today. On Russian car market, an unprecedented decline in sales of car brands from the rising sun is noted.

In the past 2019, according to the Committee of Autocomputer, the Association of European Business (AEB) in the Russian Federation was sold

Decreasing consumer attention means only one thing — Japanese cars are lost in the eyes of the domestic motorist «Ajole» the best in the world of the car: high-quality, reliable, maintainable, comfortable and low-cost expenditure. It turns out that in the eyes of Russians there is no longer that former legendality, there is no longer a reverent attitude to Japanese cars, which was previously observed, especially in the 90s and 00s, when a positive image of these brands was formed. But this is a topic for another conversation.

Let’s return to the facts. Today, eight brands were officially represented in the Russian Federation of the ridge of the rising sun in the minus zone (see Table.).

Dynamics of sales of new cars of Japanese brands in Russia in 2018-2019.

Among all Japanese brands, the strongest decline in

Why do they fall?

Back in the period of the past crisis 2014-2016 Japanese brand

Non-easy situation among premium brand

But nevertheless, the most negative picture is that they quickly lose buyers such mass Japanese brands like

Traditionally, the leader of the Japanese segment is

The most popular buyers of the new Toyota RAV4 uses the All-wheel drive version «Comfort», equipped with a 2.0-liter engine and an innovative variator. Its share is 30% of the total sales of the new RAV4. The following is the «Comfort» version with a 2.5-liter engine and 8-speed automatic transmission (1797 pcs. With a fraction of 21%, respectively).

But who touched and led Toyota into a minus zone, so these are large SUVs. Big

But not everything is so sad on the Japanese front of the automotive market. Pleased who would you think? A small player in the global automobile world Japanese